Danny was recommended to Butler Sherborn and he has provided an exceptional service over the past 3 years. The web site has been extremely well received, and the customer journey is clear and straight forward. Proof Danny’s skill, is that Butler Sherborn have retained his services ever since. Danny always responds immediately to any requests.
Victoria Sears
Marketing Director
Danny was recommended to Butler Sherborn and he has provided an exceptional service over the past 3 years. The web site has been extremely well received, and the customer journey is clear and straight forward. Proof Danny’s skill, is that Butler Sherborn have retained his services ever since. Danny always responds immediately to any requests.
Victoria Sears
Marketing Director
Rightmove Integrated Website
Butler Sherborn use Vebra Alto property management software, which feeds properties directly to Rightmove, Zoopla and On the Market. Taking the feed produced by Vebra Alto allowed me to create an automatic solution to upload, update and remove properties directly on the Butler Sherborn website.Content Managed by Internal Team
Development using a CMS gives internal marketing teams the ability to fully manage site content while ensuring the design looks great and follows the existing brand identity.Database Driven Property Search
Using a database driven approach, properties on the site are searchable by location and value, much like the large property listing platforms.
Results
Before launch, on-page optimisation ensured the new site would be loved by Google, while new features like a stamp-duty calculator, recently viewed property lost and bookmarking system all aimed to improve user engagement.
With more than 50% of traffic arriving from smartphones, a fully featured mobile version was also critical.
Following launch I have continued to provide digital support and, together with their in-house team, achieved some excellent results:
- Traffic levels increased significantly year-on-year, with resultant increases in viewing requests and valuation requests
- Engagement metrics improved significantly:
- Bounce rate reduced by more than 50%
- Average time-on-site doubled
- Average pages-per-session increased significantly as users viewed more properties
